Bobby Cruz Jr.

Mission Impossible II


0 Comments4 Minutes


The new brand identity

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger,…


3 Comments5 Minutes


Sounds from the streets

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked…


3 Comments4 Minutes